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OUR STRATEGY
STRATEGY:
Our company's strategy is to bring awareness to Change Direction by using emotional and informative advertisements including print, social media, television, and radio that engage audiences about the Five Signs of poor mental health.
MEASURING
SUCCESS:
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Generate 85% awareness for the Save Someone You Love Campaign on social media.
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Engage 75% of the individuals who notice the post on social media.
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Inspire 25% of viewers to post about the Five Signs on social media.
IDEA:
CENTRAL
Our central idea is to incorporate positive awareness of Change Direction's Five Signs for poor mental health in our campaign. We strive to emphasize the importance of being mindful in order to save someone we love.
#SAVESOMEONEYOULOVE CAMPAIGN
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